To cash in on the current festive season, HMD Global, the makers on Nokia phones, on Thursday introduced the refreshed version of its previously popular slider phone — the Nokia 8110.
The 4G feature phone — popularly known as the ‘banana phone’ and comes with a curved body and a slider covering the keypad — will be positioned as a companion device for users that are already using a smartphone. It is priced at ₹5,999.
Feature phone users
“While predominantly we expect it to be a companion phone to smartphone users, we will also target feature phone users looking for a stylish device and a premium experience,” Ajey Mehta, vice president, and country head-India, HMD Global, told The Hindu.
For the 8110, the company has also tied up with Relaince Jio under which Jio users on Nokia 8110 will get up to 544GB of 4G data.
Last year, tugging on the nostalgia train, the company had also unveiled a refreshed version of its iconic feature phone Nokia 3310.
The company, which is aiming at least a 3x growth in sales this festive season over the previous quarter, also launched its “made for India” smarthphone the Nokia 3.1 Plus with a price tag of ₹11,499.
“The Nokia 3.1 Plus is built on the feedback received from the Indian consumers. That is why we launched is globally from here. Indian customers are looking specifically looking for a larger screen, better imaging with a longer battery life,” he said.
The Nokia 3.1 Plus, which ships with Android Oreo pre-loaded, features a 6-inch display, dual rear cameras, a 3500mAh battery and is powered by MediaTek Helio P22 octa-core processor.
Stating that “macro economic factors are what they are,” Mr. Mehta said it was early to judge the market sentiment but the company was hopeful of better sales than even last festive season driven by wider range of products portfolio combined with festive offers.